is a nonprofit design organization that works to empower the poor. We believe that by understanding and working alongside those in the greatest need, we can design solutions that create prosperity. Partnering with nonprofits, social enterprises, and foundations, practices human-centered design to solve some of the world’s most difficult problems.

At a Glance

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Organization Type

  • Small Business
  • Consulting/Services Entity


444 Spear Street, Suite 213
San Francisco, CA 94105

T : +1 (415) 426-7080
E :

Organization Mission

At, we believe that the most potent weapon against global poverty is design. The solutions, systems, and social innovation that arise from truly understanding and designing alongside the poor are the most likely to offer hope and improve lives. And for us, if we can’t see real impact, we haven’t done our jobs.

Born in 2011 out of the global design and innovation firm IDEO, is a registered 501(c)(3) nonprofit dedicated to applying human-centered design to alleviate poverty. We partner with nonprofit organizations, social enterprises, and foundations, to directly address the needs of the poor in sectors like health, water and sanitation, financial inclusion, agriculture, and gender equity. We employ top-notch designers, an elite class of businesspeople, and development experts, making a flexible and creative organization uniquely situated to tackle poverty through design.

A key pillar of our mission is to spread human-centered design. Though we believe that our design process is crucial to arriving at innovative solutions, we don’t think that we’re the only ones who should be using it. We want everyone on board. By sharing, teaching, and empowering social-sector workers to practice human-centered design, we’re elevating design as a poverty-fighting tool.

We work at home and abroad, on our own projects and promoting and supporting the work of others, spreading the practice and promise of human-centered design. is dedicated innovation, great design, and changing lives.